Zynga Inc.

Zynga Inc. is a leading provider of social game services, marketing and operating its products in the United States and internationally. The company’s portfolio consist of hit social games such as FarmVille, Zynga Poker, and Words With Friends. Its games are available on mobile platforms, such as Apple iOS and Google’s Android operating systems, as well as social networking platforms, such as Facebook and Snapchat, and personal computers consoles, such as Nintendo’s Switch game console and other platforms and consoles. Zynga is also synonymous with its advertising services, offering mobile advertisements, engagement advertisements and offers, and branded virtual items and sponsorships for marketers and advertisers. Besides, it operates a mobile programmatic advertising and monetization platform to help its customers monetize their mobile applications.

Zynga Inc. was founded in 2007 by Mark Pincus, Michael Luxton, Justin Waldron, Andrew Trader, and Eric Schiermeyer, and is headquartered in San Francisco, California. It went public on December 16th of the same year, with its IPO price of $10 per share. In the years that followed, Zynga grew to become the world’s leading provider of social games, reaching a peak of 250 million monthly active users in 2013.

As of May 23, 2022, Zynga Inc. operates as a subsidiary of Take-Two Interactive Software, Inc., a leading publisher of interactive entertainment products. The acquisition of Zynga has helped Take-Two diversify its portfolio, with Zynga contributing an estimated 10-12% of the company’s revenue. Through the acquisition, Zynga will continue to operate independently, developing and operating its own distinctive games and services, while benefiting from Take-Two’s expertise in the gaming industry. With over 11,000 employees, Zynga continues to maintain a global presence in multiple countries, and is focusing on creating high quality social games, while also investing in new technology platforms and innovation.