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Company profile for Xcel Brands, Inc.
Xcel Brands, Inc., is a media and consumer products company, based in New York, that designs, produces, markets, wholesales, and sells branded apparel, footwear, accessories, jewelry, home goods, and other consumer products. The company was founded in 2011 and has acquired several iconic brands over the years, such as the Isaac Mizrahi, the LOGO by Lori Goldstein, the Judith Ripka, the Halston Brand, the C Wonder and the Longaberger brand.
Xcel Brands has implemented an omni-channel retail sales strategy, which includes distribution through interactive television, digital live-stream shopping, brick-and-mortar retail, wholesale, and e-commerce channels, making their products easily accessible to the public. The company also provides customers with a variety of services such as live-streaming, social media and other marketing, and public relations support.
Since its founding, Xcel Brands has achieved tremendous success and has garnered numerous awards and recognition. The company was rewarded with the 2019 Long Island Business Award for “Retailer of the Year” and the Isaac Mizrahi brand was a major part of the Council of Fashion Designers of America’s “Dress for Success” program. Additionally, their creative director, Isaac Mizrahi, was honored with the 2014 Women’s Wear Daily (WWD) Award for “Visionary Designer.” Xcel Brands’ brands have been featured in publications such as Vogue, Harper’s Bazaar, In Style and other major media outlets.
The company has also collaborated with well-known retail stores such as Kohl’s, Macy’s, HSN, QVC and Nordstrom to further increase their product line and reach additional customers. In addition, Xcel Brands has recently expanded into the digital world and has created an app for iPhone and Android users for the Isaac Mizrahi brand which offers customers exclusive discounts and offers on the products.
Xcel Brands is an innovative company that is constantly developing and experimenting with new ways to make products more accessible and enjoyable for the customers. The company strives to create products that are of the highest quality and delivered on time, and their successful track record demonstrates this commitment.