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Company profile for Vera Bradley, Inc.
Vera Bradley, Inc. is a premier American lifestyle brand that has been designing and manufacturing fashion, home and lifestyle accessories for women for over 38 years. Known for its signature quilted cotton fabrics and vibrant prints, Vera Bradley has become a leader in the accessories industry and a favorite of fashionistas and trendsetters alike. The company’s main product categories include handbags, luggage and travel items, fashion and home accessories, and gifts. Its products are sold through its own retail stores, online outlets, third-party retailers, department stores, national accounts, and third-party inventory liquidators.
The company has three main operating segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The Vera Bradley Direct segment consists of full-line stores, factory outlet stores, and verabradley.com, an online outlet site. As of January 29, 2022, it operated 70 full-line stores and 75 factory outlet stores. Vera Bradley Indirect consists of specialty, department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators. Pura Vida is a subsidiary of the company and is known for its colorful, handcrafted bracelets. The company sells its Pura Vida branded products through wholesale retail stores, as well as through its own websites.
Over the years, the company has expanded its product offerings and has continued to increase its presence in the fashion accessories market. Vera Bradley’s products have been featured in top magazines, television shows, and other fashion outlets. In 2020, the company announced the launch of a new digital customer loyalty program, Vera Bradley Rewards, to provide members with exclusive benefits, discounts, and early access to select products.
Vera Bradley, Inc. also features several charitable initiatives. For example, the company is dedicated to fighting breast cancer and other causes through its “Think Pink” campaign. The company has also launched a recycling program, where it accepts handbags, luggage and other products and recycles them into raw materials to make new product designs. Additionally, the company’s philanthropic fundraising efforts have included grants for women-owned businesses, scholarships for those pursuing education in fashion and design, and volunteer programs for employees.