Under Armour, Inc.

Under Armour, Inc. is a leading global innovator, marketer, and distributor of branded performance apparel and footwear for men, women, and youth. Founded in 1996 by former University of Maryland football player and former CEO Kevin Plank, Under Armour is one of the fastest-growing companies in the sports apparel industry. Under Armour has achieved tremendous success by creating a lifestyle brand that stands for performance and innovation. As of 2019, it is the world’s second-largest provider of athletic apparel and footwear, with a focus on sports innovation, technology, and design trends. The company operates a network of 422 stores and an e-commerce website, as well as wholesale channels. Under Armour offers a broad range of apparel, footwear, and accessories, including compression, fitted, and loose fit types. It produces shoes for running, training, basketball, cleated sports, recovery, and outdoor applications; and accessories, such as gloves, bags, headwear, and sports masks. Additionally, the company provides digital subscription and advertising services under the MapMyRun and MapMyRide platforms. Under Armour has more than 25,000 retail partners in more than 80 countries across North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. It strives to create the ultimate products for athletes through continual product innovation and the implementation of cutting-edge technologies.