NIKE, Inc.

NIKE, Inc. is the world’s leading designer, developer, and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE’s products are sold in more than 170 countries worldwide, with over 700 NIKE-branded stores and thousands of retailers worldwide. Founded by Bill Bowerman and Phil Knight in 1964 as Blue Ribbon Sports, NIKE has grown to become one of the most recognized global brands.

In addition to a wide variety of sportswear and footwear, NIKE’s product portfolio includes diverse products such as equipment and accessories, digital services, and collaborative efforts with other brands such as Apple and Jordan. It sells its products to footwear stores, sporting goods stores, specialty stores, department stores, skate, tennis, and golf shops, and other retail accounts through its own retail stores, digital platforms, independent distributors, licensees and sales representatives.

The company has also sought to expand its reach by focusing on building a direct-to-consumer channel through its digital platforms. It also runs campaigns and promotions under its NIKE, Converse, and Jordan brands that provide engaging experiences for customers. Moreover, it has sponsored and collaborated with athletes, celebrities, celebs and influencers to promote its products. In addition, NIKE has also taken steps to increase sustainability with its Reuse-A-Shoe and Move To Zero initiatives, aimed at reducing waste and mitigating climate impact.

The company has also diversified its business, introducing apparel and sports equipment such as basketballs, volleyballs, and baseballs, apparel, timepieces, eyewear and digital devices, among others. It has also created a number of subsidiaries, including Converse and Hurley International, to expand its product portfolio. Additionally, NIKE has forged several strategic partnerships with other companies, including Disney and Apple, to create innovative products and experiences.

Continuing its commitment to growth and innovation, NIKE recently acquired Celect, an analytics company specializing in predicting consumer behaviour. This acquisition is part of the company’s aim to provide more personalized consumer experiences. It has also launched a new corporate campus in Beaverton, Oregon, highlighting its commitment to the future and to the local community.

Today, NIKE, Inc. remains one of the most recognized and revered global brands, with an estimated value of $34.8 billion and a presence in over 170 countries. It is continuously expanding, with a vision to bring inspiration and innovation to every athlete in the world.