Magnite, Inc.

Magnite, Inc. is an independent sell-side advertising platform that operates in the United States and internationally. The company provides applications and services for sellers of digital advertising inventory or publishers that own and operate CTV channels, applications, websites, and other digital media properties, to manage and monetize their inventory; and provides applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory. Their services are marketed through a sales team that operates from different locations.

Magnite, Inc. was formerly known as The Rubicon Project, Inc., and changed its name to Magnite, Inc. in July 2020. The company was incorporated in 2007 and is headquartered in New York, New York. It is a publicly traded company on the Nasdaq Global Select Market under the ticker symbol MGNI.

Magnite, Inc. is led by CEO Michael Barrett, who has held this position since October 2018. Prior to joining Magnite, Barrett was the Chief Executive Officer of Xaxis, the world’s largest programmatic media and technology platform. He has also held executive roles at Microsoft and Yahoo!.

The company has a strong focus on innovation and technology, and has been recognized as one of the top ten companies to watch in the programmatic advertising space. Magnite, Inc. has also been awarded the Programmatic Pioneer Award from the Interactive Advertising Bureau (IAB) for its contribution to the industry. In addition, the company has received numerous awards for its technology, including the IAB Tech Lab’s Innovation Award for its Rubicon Project Accelerator, which helps publishers quickly and easily launch programmatic campaigns.