Deckers Outdoor Corporation

Deckers Outdoor Corporation is an American footwear, apparel, and accessories brand that specializes in casual lifestyle and high-performance activities. Founded in 1973, the company designs, markets, and distributes products under popular brand names like UGG, Teva, Sanuk, Hoka, and Koolaburra. Its product line includes sandals, shoes, boots, and apparel for men, women, and kids.

Deckers Outdoor Corporation’s retail operations are divided into two segments. The first consists of more traditional department stores, domestic independent action sports, and outdoor specialty footwear retailers. The second consists of larger national retail chains and online retailers, to which the company sells its products directly. Deckers Outdoor currently runs 149 retail stores worldwide, including 75 concept stores and 74 outlet stores. In addition to its own retail outlets, the company also distributes its products through authorized distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and elsewhere.

In recent years, Deckers Outdoor has made strides to further expand its presence in the global retail market. The company has entered into new distribution agreements with external retail partners in North America, Europe, Australia, and Asia, among other regions. It has also launched new programs and initiatives to attract customers, such as its new loyalty program, UGG Rewards. Deckers Outdoor is also investing in new technologies to drive growth, such as its investment in 3D design software for product design and development. The company has also implemented new sales strategies and marketing programs to enhance brand awareness and customer engagement.