Criteo S.A.

Criteo S.A. is a leading global technology company that provides marketing and monetization services on the open internet. Founded in 2005 and headquartered in Paris, France, Criteo operates in North and South America, Europe, the Middle East, and Africa, and the Asia-Pacific.

The company’s flagship product is its Criteo Shopper Graph, which uses proprietary commerce data, such as transaction activity on its clients’ digital properties, to create a comprehensive view of consumer behavior. This data is then used to power its AI Engine solutions, which include lookalike finder, recommendation, and predictive bidding algorithms. In addition, the company offers a bidding engine that executes campaigns based on certain objectives set by its clients, a dynamic creative optimization+ tool that assembles customized creative advertising content, and an experimentation platform for offline/online testing.

Criteo’s other services include Criteo Marketing Solutions, which allow commerce companies to engage their consumers with personalized ads across the web, mobile, and offline store environments; Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands; real-time access to advertising inventory through its publisher partners; consulting services; and business intelligence and analytics services.

Criteo has experienced tremendous growth since its founding, with its revenue increasing from $1.3 billion in 2016 to $1.7 billion in 2018. In addition, the company has grown its global workforce from 1,700 to over 2,700 in the same time period. Criteo’s success has been recognized by numerous awards, including being named one of the world’s most innovative companies by Forbes Magazine in 2018 and 2019.