Salesforce, Inc.

Salesforce, Inc. is a cloud-based customer relationship management technology company, founded in 1999 and based in San Francisco, USA. The company’s primary service is its Customer 360 platform, which allows businesses to engage with customers in a more direct, efficient and meaningful way. It also provides Sales, Service, Marketing and Commerce offerings, which enable companies to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices.

Salesforce has grown to become the world’s leading CRM provider, catering for more than 150,000 customers and generating more than $17 billion in revenue in 2020. Its customer base ranges from financial services companies, healthcare and life sciences firms, and manufacturers, to a wide range of other industries. Salesforce’s customers also have access to a range of professional services, as well as in-person and online courses that certify them on architecture, administration, deployment, and development. It also has the added benefit of its trusted partners – primarily consulting firms and systems integrators – which allows it to offer a comprehensive CRM solution to its customers.

Salesforce’s growth has been further fuelled by its strategic acquisitions, such as Tableau (end-to-end analytics solution) and MuleSoft (integration offering). In 2018, the company acquired MuleSoft for a staggering $6.5 billion, making it one of the most expensive acquisitions in the software industry. Since then, Salesforce has continued to invest in innovative technologies, such as its acquisition of Slack in 2020, to ensure its customers can access the best features and services for their business.

Salesforce is considered to be a leader in the digital transformation of businesses and the wider industry. The company is committed to making the world a better place, with initiatives such as its focus on creating a diverse and inclusive workplace and its commitment to responsible data management. This commitment has seen Salesforce become the first CRM provider to be certified in the EU-U.S. and Swiss-U.S. Privacy Shield. Salesforce also supports its customers with a range of dedicated resources, such as its customer support centre, customer success advisors, and a range of helpful blogs and articles. This, combined with its customer-centric approach, has led to a loyal customer base and a successful and expanding business