boohoo group plc

Boohoo Group Plc is one of the world’s leading online fashion retailers, providing customers with the latest trends in fashion. Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is headquartered in Manchester, United Kingdom and serves customers in over 200 countries. Boohoo operates under the principle “everyone should be able to express themselves through fashion” and offers clothing for both men and women, ages 16-45. Boohoo’s clothing range encompasses dresses, partywear, denim, knitwear, jeans, tops and jackets, activewear, jumpsuits, skirts, playsuits and lingerie, as well as shoes, accessories and beauty products.

What makes Boohoo Group Plc unique is that it owns and operates a number of subsidiary brands, including Boohoo, BoohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton and Debenhams. In addition, the company operates a number of stores in the United Kingdom and Europe, including the Boohoo flagship store in London.

Boohoo Group Plc has experienced exceptional growth since its formation, and its annual sales have increased from £60 million in 2009 to over £900 million in 2020. The company has also expanded its business across the world, and its international markets now account for nearly 50% of total revenues. Boohoo’s success is largely attributed to its commitment to customer service and its ability to quickly respond to changes in the fashion industry. The company ensures that its products are always up to date with the latest trends, and its aggressive marketing campaigns allow it to reach customers of all ages and from all walks of life.

Boohoo Group Plc is constantly striving to stay ahead of the competition, and it has recently invested in two new global headquarters, one in London and one in Los Angeles, to further increase its presence internationally. The company is also investing heavily in technology and last year launched an app that curates and recommends products to customers based on their tastes. The app has been met with great success and has further cemented Boohoo’s reputation as an innovative leader in the online fashion retail industry. Boohoo’s success has translated into its stock price, which has risen over 3400% since its market debut in 2014.