Bayerische Motoren Werke Aktiengesellschaft

Bayerische Motoren Werke Aktiengesellschaft, commonly known as BMW Group, is a multinational corporation and manufacturer of automobiles and motorcycles based in Munich, Germany. It is also considered as one of the leading German luxury automakers and is one of the “Big Three” automakers along with Volkswagen and Daimler AG. BMW Group is the parent company of BMW and Mini, which produces cars and motor bikes, as well as other automotive services and products. BMW Group also offers financial services and has several subsidiaries that market motor-related products, such as BMW bank and BMW Financial services.

The company has a long history with its establishment in 1916. At the time, it was focused on the production of aircraft engines, and in 1923, it began producing cars. Although the company faced severe financial and labor troubles in the early 1930s, it was able to become a major car manufacturing force in Europe soon after World War II. By the mid-1950s, the company also began to manufacture motorcycles, which has remained a cornerstone of the company’s product lineup ever since.

Today, the BMW Group has become a prominent global presence with sales in 2020 reaching 2.2 million vehicles, making them the eleventh largest car company in the world. In the same year, the company reported revenue of €104.2 billion making it the largest premium automotive company. With a reputation for producing quality vehicles, BMW Group has grown to become an important player in the global auto industry and has been responsible for many technological innovations, such as the introduction of active suspension in the BMW 7-series, the lightweight aluminum chassis of the BMW i3, and the introduction of the first turbocharged petrol engine in the BMW 5 series.

The BMW Group is also have a strong commitment to sustainability with investments in renewable resources, electric vehicles, and autonomous driving technology, making them one of the foremost leaders in the development of eco-friendly technologies. They aim to be climate neutral by 2030 and plan on reducing emissions by a total of 30% over 2020 levels. As part of their “Visionary Mobility” program, they are also developing alternative drive systems, such as hydrogen-powered fuel-cell vehicles and an electronic car-sharing service to empower a more sustainable future.