Beter Bed Holding N.V.

Beter Bed Holding N.V. is a Dutch retailer and wholesaler that specializes in bedroom furniture products in the Netherlands and Belgium. Established in 1981, the company has grown significantly over the years and now operates 135 retail stores under the Beter Bed and Beddenreus brands. It also has an expansive product portfolio that includes beds, box springs, mattresses, bed bases, and bed textiles, as well as home delivery services.

Along with its retail stores, Beter Bed Holding N.V. markets its products under the Bright, Beter Bed Basic, Element, Kårlsson, Maxi, M-concept, M line, Topcare, Wave, and Leazzzy brands. The company also has an extensive online presence through its websites, social media accounts, and e-commerce platforms.

In 2019, Beter Bed Holding N.V. unveiled its own production facility in Spain, further strengthening its presence in the European market. Additionally, the company opened several new retail stores across the Netherlands and Belgium, expanding its presence in both countries. In the same year, Beter Bed Holding N.V. reported total revenue of €321.6 million, a 3.5% increase compared to 2018. This growth was attributed to strong sales performance in the Netherlands, where the company’s revenue increased by 5.9%.

Looking to the future, Beter Bed Holding N.V. is committed to continuing its expansion in Europe, as well as offering quality products and services to its customers. As part of this commitment, the company plans to open more retail stores, exploring opportunities in other countries, and investing in digital marketing and e-commerce technologies.